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Swedes on solar panels: rank sustainability higher than economy

January 20, 2026
Sustainability is more important than economy for many Swedes. Photo: Creative Commons
Sustainability is more important than economy for many Swedes. Photo: Creative Commons
More than one in three Swedes want all electricity to come from solar power - and nearly half are ready to pay premium prices to take part in sustainably produced solar cells. These are some conclusions in a new survey.

46 percent of the population would be willing to pay more for sustainably produced solar cells, and 72 percent would like to have solar energy in their homes. Furthermore, sustainability (48 percent) is considered more important than economics (41 percent) when it comes to reasons for installing solar cells. This is according to a press release from Telge Energi, the municipal electricity company in Södertälje, following a survey conducted in collaboration with Kantar Sifo. "
. It's fantastic to see that sustainability is a priority. Now the industry must take over and drive the market towards more sustainable products," says Niklas Holmberg at Telge Energi.

One appeal in the press release is, among other things, that more companies and apartment buildings need to build solar cell plants to achieve the Swedes' wishes; more than a third of Swedes see solar power as the single most important energy source in the future.
Today, solar power does not even reach one percent in the Swedish electricity grid, which is far from the target of 10 percent within the next five years set by the organization Svensk Solenergi. The target is at a level that, among other things, Germany has long since passed.

Already last summer, a survey conducted by Svensk Solenergi showed that over half of Swedes believe that they will own a solar power plant within the next ten years.

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